This week’s tweet is not much about fun. It’s in a way just a statement. IKEA paid a guy to stay in a room where he’s being filmed all day. This was posted in quiet a few blogs already. And as Nils now turns out to be one of the top german twitter users regarding counted followers we had a short look at him.
You know, in the old days action artists did something special. Sometimes that was disturbing. And that kind of disturbance was the essence of their art.
The art of this guy is just to sit and wait. But not in the Sidney Youngblood manner. He’s just waiting in a room for the new IKEA catalogue coming out in September and that’s all he does in August. And as the time runs out in August he tells us:
In the moment when he could really do something special, a thing he could have prepared himself for the last couple of weeks, he is not able to present it in a way that does not leave everyone bored behind: “I hope the postman brings the new IKEA catalouge. I’m really looking forward for trying out my new life.”
Boy, IKEA stuff is not for life. It’s for not spending much money. If that is a topper of your old life and the starting point of your new, we’ve really got no clue how simple you are.
If this project was just a little bit more intelligent maybe you could see some irony in it. For sure there are some guys in twitter, that sit before their computer the whole day. Seen that way this project could be a mirror to them. But how numb is it to say the solution to that problem was shopping?
This whole thing is an old idea with no new elements and it deals only with minimalism. A minimalism that is supposed to be special due to not fulfilling expectations. Dear IKEA and Nils: We had none. And that’s going to be the essential thing connected to you.
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